Brand loyalty and customer satisfaction dissertation

It was further concluded in the study that variety seeking behaviour was an important determinant for behavioral loyalty as well as switching intention of the customers.

A brief description of these studies is given below: Dib Hayan and Al. There are numerous studies which show that increased customer satisfaction results in improved loyalty of the customers with the brand.

Customer satisfaction and brand loyalty questionnaire

Ross Beard through survey of senior marketing managers found that 71 per cent of them found that a customer satisfaction metric to be very useful in managing and monitoring their businesses. To develop an understanding with regard to level of satisfaction among the rural consumers of Doaba region with regard to the brand purchased of electronic durables. Individually for the three product categories the level of satisfaction is highest for brands of TV followed by Refrigerator and Washing Machine. For this particular study, both primary and secondary data sources have been considered in order to gather the data for research analysis purpose. Three electronic durables have been considered in the study which are TV, Refrigerator and Washing Machine. The data collected was analyzed by means of simple frequencies, percentages and weighted average scores. Taylor Steven A. A brief description of these studies is given below: Dib Hayan and Al. To develop an insight into the reasons given by the rural and urban customers of Doaba region for not being brand loyal. With regard to the reasons reported by the respondents for not being brand loyal it has been found that the reasons reported by the respondents for not being brand loyal were different for each of the product category. There are numerous studies which show that increased customer satisfaction results in improved loyalty of the customers with the brand.

The data reveals that the level of satisfaction is highest for the brands of TV followed by refrigerator and Washing Machine. Selected by academic staff as a good example of a masters level dissertation.

Customer Satisfaction is an important antecedent of brand loyalty.

Customer satisfaction and brand loyalty project report

It was further concluded in the study that variety seeking behaviour was an important determinant for behavioral loyalty as well as switching intention of the customers. In all this situation the brand value of the organization plays a very important rather crucial role to help organizations survive and grow. However, satisfaction had an indirect positive influence over brand loyalty. The study also found that commitment had a direct effect on brand loyalty. An exploration into the reasons reported by the customers who were not brand loyal found that the reasons reported by them are varied for each category of consumer durable. Demir Mehmet Ozer et al. Objectives of the Study The current study has been carried out with the aim to satisfy the following objectives: 1. The study found that while product quality and price of Honda cars were having negative but insignificant impact on customer loyalty, whereas brand image was having positive and significant impact on customer loyalty. The differences in this regard were very minute in case of the respondents of all the four districts. Enhancing brand loyalty provides an effective solution in this regard and more importantly in the segments where the level of competition is very severe like the electronic durables segment. In case of TV the data suggests that the highest level of satisfaction is in Nawanshahr district followed by Hoshiarpur, Kapurthala and Jalandhar. This paper aims to find out the levels of customer satisfaction and brand loyalty among the customers of electronic durables in the rural areas of Doaba region. The responses obtained in this regard for all the three durables are summarized in Table 2 to Table 4 The data presented in Table 2 indicates that for TV more than 80 per cent of respondents have indicated that they would continue with the same brand in case of any future purchase of TV. These respondents for the study have been selected by means of judgment sampling from the rural areas of the region. The study further found that service quality and perceived quality is having positive effect on the intervening variables i.

Peter J. These respondents for the study have been selected by means of judgment sampling from the rural areas of the region. One important reason responsible for this being the economically well off status of this state which can be easily attributed to the large scale presence of families of people living in this region who had moved abroad and the remittances sent by them.

In the modern world, customer satisfaction is the most important requirements for the businesses and without satisfied and happy customers, there is no guarantee of organizational survival, therefore, it is essential for the firms to modify their business strategies in order to make their target customers happy.

branding and customer satisfaction thesis

The study found that there existed positive and significant relationship between of customer loyalty with both brand trust and customer satisfaction.

The primary data has been collected through the questionnaire survey method. The study found that perceived decent product performance was key driver for brand loyalty and an important influences on customer satisfaction.

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Brand Loyalty and Customer Satisfaction in Online Retailing Company