Retrieved December 25, You can also place your ad in the classifieds section if you need to reach a specific audience. The heyday of the newspaper industry was the s, but the percentage of Americans reading newspapers began to decline with the increased competition from radio, television and, more recently, the Internet.
If you have the budget and can commit to a specific budget towards your newspaper ad per year, you can enter a month contract at a discount.
These ads are typically charged per line. Depending on the section you choose, you may benefit from great rates. You will need to discuss what your goals and budget are with your agent, while working within their rate options.
His experience comes from being a consultant and list broker with more than 25 years in the Industry; working with several hundred different clients in just about every industry, market or niche found in direct mail.
David is a graduate of the University of Illinois with high honors advanced degree course work in Marketing Communications from Roosevelt University in Chicago.